First impressions mean everything when it comes to determining whether or not your product will be successful. User experience and the emotions it creates, as well as the look and feel of the product, will all affect its success. One example is that people often look for things that are easy to use and intuitive. So by focusing on the features that speak directly to what your customer wants and by stressing on the benefits they’ll receive from using the product, it creates a higher sense of urgency in the buying experience.
Branding and Identity
Many characteristics can greatly impact the success of your product. Certain colours and shapes in your logo can provoke different emotions while the choice of words in your product name and slogan can make or break the way a potential customer sees your product. We know all the ins and outs to get the right message across to elicit all the proper reactions for success. Schedule a free consultation to know which ones to use and which to avoid as we design the best branding and identity for your product.
UX & Business Analysis
Before a product idea is sent to the User Interface designers and developers, time is saved by making sure it’s been well thought out and documented by a User Experience Designer and Business Analyst. Communication between teams is seamless. We use JTBD Canvas to start, then perform a functional and business analysis to document actual product feature ideas in the form of a UX Map, Product Requirements, and Functional Specifications. Reach out to us if you need help documenting your product idea!
Wireframing & User Interface Design
After all the research and analysis work is done, it all comes down to the interface that the customers will be interacting with. Your idea may be well thought out, thoroughly researched, and documented perfectly, but users may still not like how the product feels to them. Overall user experience is based on many factors such as the color pallet used, choice of design elements, and intuitive reactions of the interface. Reach out to us to see how we make your product look and feel right without question.