What we do
We help companies
build products people LOVE
Customer experience research
We conduct in-depth interviews with your current, past and potential customers. We discover the customer’s true motivation and use it as a guideline for product design decisions.
Customer-centric product design
We determine true value proposition and decompose it into the requirements for the product and services. Wet then prototype, design and test the product in small.
What do you get
All our customers get a report with research results and actionable recommendations for improving their products and services.Contact us
Better understanding of your customers and how they make their purchasing decisions
New or improved existing product that drives more revenue into your company
Customer-centric and more efficient product development process
More predictable and profitable innovation
Value proposition design
Strategy and business modelling
Customer Development and Research
Agile, Scrum, Kanban coaching
Customer journey and service design
We are Design Thinking and Jobs To Be Done evangelists. We believe that true innovation evolves from deep understanding of consumer desires and circumstances under which they decide to “hire” your product. In our research and design activities, we are driven by people’s aspirations to become a better version of themselves with the help of our customer’s products.
Company Founder, Chief Experience Designer
Serial entrepreneur and innovator. More than 10 years in product development and design.