Where consumer research meets product design

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What we do

We help companies
build products people LOVE

How

Learning-icon

Customer experience research

We conduct in-depth interviews with your current, past and potential customers. We discover the customer’s true motivation and use it as a guideline for product design decisions.

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Customer-centric product design

We determine true value proposition and decompose it into the requirements for the product and services. Wet then prototype, design and test the product in small.

What do you get

All our customers get a report with research results and actionable recommendations for improving their products and services.

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statistical-analysis

Better understanding of your customers and how they make their purchasing decisions

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New or improved existing product that drives more revenue into your company

sketch-ui

Customer-centric and more efficient product development process

methodology-process

More predictable and profitable innovation

Services

value-proposition

Value proposition design

strategy-and-business

Strategy and business modelling

customer-development

Customer Development and Research

agile-scrum

Agile, Scrum, Kanban coaching

product-position

Product positioning

journey-and-service

Customer journey and service design

About Us

We are Design Thinking and Jobs To Be Done evangelists. We believe that true innovation evolves from deep understanding of consumer desires and circumstances under which they decide to “hire” your product. In our research and design activities, we are driven by people’s aspirations to become a better version of themselves with the help of our customer’s products.

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about-img
Alex

Company Founder, Chief Experience Designer

Alex

Serial entrepreneur and innovator. More than 10 years in product development and design.