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AI-Powered Business Intelligence: Team-Built Sales Research Agent

Ilya Bolkhovsky
Ilya Bolkhovsky -> April 17, 2025
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A sales enablement firm struggling with manual SMB research sought to automate competitor analysis and lead scoring for brick-and-mortar businesses. Their team wasted hours daily aggregating fragmented data from Google Maps, reviews, and business listings.

Our multidisciplinary team collaborated with the firm to build an AI agent that transforms a company name and location into actionable insights—combining geospatial data, review sentiment analysis, and business verification.

Objective

The joint effort aimed to:

1. Reduce manual research time per prospect from 45 minutes to <5 minutes.
2. Automate sentiment scoring of customer reviews for competitive intelligence.
3. Provide sales teams with real-time business verification (open/closed status, hours).
4. Integrate with existing CRM workflows via API.

Implementation

__Cross-Functional Development__ - Data Engineers: Configured Google Maps Places API with field masking for full data capture. - AI Specialists: Built custom sentiment models using Python and spaCy, trained on 10,000+ annotated reviews. - DevOps Team: Containerized the agent using RelevanceAI’s platform for one-click deployment. - UX Designers: Created simple input/output templates for non-technical sales users. __Key Workflows__ __1. Business Verification:__ - Agent cross-references Google Maps Text Search with Place Details API to confirm operational status. - Flags closed businesses before outreach. __2. Sentiment Intelligence:__ - Processes 50+ reviews per business using NLP models scoring positivity/negativity. - Generates competitor weakness reports (e.g., “38% of reviews complain about slow service”). __3. CRM Integration:__ - Auto-populates Salesforce records with maps links, review highlights, and sentiment scores. - Tags prospects as “High Potential” based on negative competitor sentiment.

Results & Impact

- __87% Faster Research:__ 45-minute manual process reduced to 6 minutes. - __22% Higher Connect Rates:__ Targeting businesses with competitor complaints increased sales success. - __Error Reduction:__ API-driven verification eliminated 91% of outdated listing issues. - __Scalability:__ Processes 500+ businesses daily without team overhead. This team-built solution transformed scattered data into strategic insights—empowering sales teams to lead with context, not guesswork. By combining geospatial tech with AI analysis, we turned local business research into a competitive superpower. __*Want to automate your sales intelligence? Our cross-functional team delivers turnkey AI agents in 4-6 weeks.*__

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